Specimen ZW-001: A Field Guide to Zawsters, the One-Eyed Creature
Meet Zawsters, catalogued as ZW-001: a curious one-eyed creature with shaggy dark red fur. Appearance, behavior, habitat and how to read the specimen file.
ZAWSTERS RESEARCH & OBSERVATION DIVISION // FIELD NOTES
Observation Log
Field notes from ZW-001 on building websites that say what they do, get found and turn visitors into customers.
Three Things Every Small-Business Homepage Should Say
A field-note checklist for small-business homepages: say what you do, say where you do it and make the next step obvious, all in the first few seconds.